Chief Executive Officer
Greg started work at Young & Rubicam in London, to which his roles included Broadcast Director and Executive Media Director.
It was in these positions that Greg, over the space of 10 years ran the UIP and Dreamworks media accounts including the launch of Jurassic Park, Mission Impossible and Toy Story. He moved on to become Managing Partner and eventually MD of Optimedia and MD of the merged ZenithOptimedia, a company with approximately £630m of media billings.
From Young & Rublicam, he moved on to become Managing Partner and eventually MD of Optimedia and MD of the merged Zenith-Optimedia, the UK's largest media company. Whilst performing these roles he ran the COI’s centralised TV buying (during the Government privatisations and £280million of TV spend); and won Agency of the Year; with BMRB who created Medusa, which remains the basis of modern optimisation software. Whilst at Optimedia and ZenithOptimedia, he worked for nine years running Renault’s £50m media planning and buying during their most successful Formula 1 seasons.
Greg was also part of the team that achieved Investors in People for Optimedia and launched “The ROI Agency” proposition for ZenithOptimedia. Greg has been on the IPA Training and Development Committee and the IPA Client Service Committee and presents at a wide range of industry events.
Greg also ran CIC Video which became Paramount Home Entertainment establishing ‘The One to Watch’ brand. He ran Entertainment Film Distributors during the release of the Lord of the Rings trilogy amongst many other successful theatrical debuts.
He worked with British Airways for eight years and has worked with most Government Departments from the 11 Privatisations in the 80s (Including Tell Sid for British Gas) to the current activity for The National Fraud Authority, part of the Home Office.
Chief Content Officer
Andrew is amongst the leading practitioners in branded content and has over twenty five years experience in marketing communications. He started his career at Young & Rubicam, where he worked on many of the agencies key accounts including, Colgate Palmolive, MGN, Quaker, British Gas, United Airlines, Sony Ericsson and UIP. He was promoted to the Board of Directors in 1994. In 1996 he was a key member of the team that successfully launched the first merged media buying operations, Mediapolis (part of Havas), joining as Head of Broadcast.Since 2000, he has focused on branded content strategy and communications and was responsible for the first peak time branded content campaign for Microsoft on Channel 4. He specialised in developing content marketing strategies and solutions, working with leading brands, such as Visa, Camelot, Intel, Sara Lee and Reckitt Benckiser. He went on to launch his own agency, Contentworx a branded content specialist in 2004. In his role as Chief Content Officer (CCO), he is heavily involved in discovering, selecting and developing suitable projects for the GLB Media Investment Fund, financing movies, TV formats and Digital content.Andrew is also Global CEO of the BCMA (Branded Content Marketing Association) which is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. He has been instrumental in developing the contentmonitor evaluation system which has been widely used by the industry. He has been responsible for spearheading the development and launching BCMA chapters across the globe. He is co-author of the academic study, "Defining Branded Content For The Digital Age" and eBook series, BOBCM (Best of Branded Content Marketing) which has been successfully launched on iTunes and other digital platforms. Andrew lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many industry award judging panels. He is also a member of the Brand Entertainment Cristal Academy.Andrew is married with three young children. He is mad about Watford FC and all things horological. He is a Liveryman of the Worshipful Company of Clockmakers and has been awarded the Freedom of the City of London.